JSTOR - Reaching Business Goals | Andrea Neuhoff

ANDREA NEUHOFF

strategic mind, inquisitive spirit, and a playful attitude

Portfolio

JSTOR – Reaching Business Goals and Improving Search

Creative Fields
Design, Research

Date
Summer 2013 - June 2014

One of my main projects at Ithaka was to improve the search experience on JSTOR, an academic database for researchers. Working closely with a dedicated agile product team, we followed lean research and design principles to iterate and improve on the search experience.

To test and validate our ideas we used the following methods:

Weekly user testing and interviewing with prototypes
Guerrilla paper prototyping
Analysis of website traffic
A/B Tests
Surveys
Ethnography and contextual inquiry

Here is a sample of the deliverables I produced. As much of UX is about process, none of the following documents are the finished or final version:

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